Our concept

Our brand

CrossEyes is a Danish optician chain founded in Aarhus in 2010. Our concept is built on honest pricing and spectacular customer service. Our customers come first and we try our very best to always give them the best possible experience when they visit one of our stores. Our prices are transparent and inclusive a frame after your own choice. Find all our prices here.


Our frames are only available in CrossEyes stores and the designs are inspired by current trends and the Scandinavian simplicity. The frames are produced with focus on high comfort, great quality and unique designs. We get new collections 10-12 times annually to make sure there’s always new frames on the shelves to choose from. Get inspired by our frame collection here.



Our customers

Our customers are our ambassadors and we strive to give them the best service possible – every time. No matter if we communicate with our customers via email, phone, social platforms or talk to them face to face when they visit the store, they must always feel welcome and well-informed. In cooperation with the customer, we try to find the best solution to fit the customer’s lifestyle, as everyone is different and have different needs. It’s important that the frame always complements the customer and fits the customer’s unique style.


We believe the customer should be in focus in every aspect of our business.
We value our franchisee’s highly and through inclusion strive to create the best franchise opportunity available. Dedication, passion, profit.


To change the eyewear and optical world.


CrossEyes aspire to offer a unique customer experience through stunning eyewear, honest pricing and legendary service.

heart blue
lightning blue
frames blue